The Gävle Goat

The Yule Goat Goes Big

The Gävle Goat
Add to Favorites Reading Time: 4 minutes In a city of Sweden named Gävle (pronounced yeh-vleh), a Christmas tradition has attracted much attention. A 42-foot high straw goat, termed the Gävle Goat, is erected each year but often meets an unfortunate fate before the end of Advent. In 1966, an advertising consultant had the idea to take the traditional straw Yule goat that is often found among Christmas tree decorations and make it bigger. How much bigger? Well, in this case, 43 feet tall. It was placed in Castle Square, a shopping district of Gävle, Sweden in order to attract more people to that part of the city.  The giant straw goat, erected on the first Sunday of Advent, stood until New Year’s Eve when it was burned down in an act of vandalism. The next year, another goat was built, and it became a tradition. Throughout the years, the

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